In our previous blog, we explained the differences between product- and customer-centricity. We also offered a few examples of product centricity t...
The concept of “customer-centricity” first became a topic of discussion in the business world in the 1950s. In his book “The Practice of...
Despite the effects of the COVID-19 pandemic on business and conference travel, the MICE industry continues to grow. In fact Allied Market Research...
Hoteliers might not consider digital marketing to be a necessary tool for ensuring a positive guest experience. Mounir Nejjai, CEO of Cezium...
Hoteliers often don't have access to up-to-date technology for managing their properties, even though their personal lives are filled with smart de...
Even if you aren’t someone that works in a technology role, you’ve probably heard the term “agile” used to describe software development and proj...
If hoteliers (and everyone else) take one lesson from the last 3 months, it should be this; expect the unexpected. After Delta peaked in September...
The coronavirus pandemic presented an unprecedented challenge to the hospitality industry in 2019, and it continues to create problems for hotels...
It's still common for hotel companies to depend on legacy technology. It may seem more cost-effective but legacy technology actually results in ine...
Data standardization is key for hotels to make data-driven decisions. Organizing your data to ensure it includes high-quality and accurate informat...
With the phasing out of third-party cookies, there is an increasing importance for hotels to move towards first-party data. First-party data can be...
As the hotel industry is increasingly dependent on providing excellent customer service, your hotel needs to be ready to provide this service to h...
