How Salesforce Lightning Moves Hospitality Towards Innovation

October 31, 2022
Kelley Noblet
2-min read

In part 1 of our 2-part series on legacy technology, we discussed the challenges around upgrading systems, the rationale behind investing in modern technology, and the steps businesses in the hospitality industry can take to adopt newer technologies to improve the customer experience. 

In part 2 of our series on legacy technology, we’ll explain how Thynk’s hospitality cloud, powered by Salesforce Lightning, helps move the hospitality industry towards innovation. 

The advantages of a modern, platform-based solution

Salesforce Lightning is a robust technology that offers hoteliers the functionality and customization they need to improve the efficiency of their operations. When founders Nils Scheers and Pascal Petit were considering foundational technologies for Thynk, they chose to natively build on Salesforce Lightning to give customers the power of Salesforce combined with a platform solution that addresses the unique challenges for hospitality. Unlike point solutions that solve for a specific problem, platform-driven solutions like Thynk integrate with your systems of record and support multiple business needs with the scalability to grow and adapt with your organization.

Despite the advantages that Salesforce Lightning offers, not all solutions have upgraded from Salesforce Classic, a legacy solution on the brink of retirement. Solutions built on Salesforce Classic can include hard-coded user interfaces and do not follow Salesforce’s best practices, making it challenging to integrate with custom objects and third-party AppExchange solutions. Thynk’s decision to build on Salesforce offers hospitality customers a number of benefits. In particular, hoteliers can enjoy flexibility, integrate applications with ease, and keep up with the latest security requirements. Read on for more information on why these benefits are important for your business. 


To deliver great service, hoteliers are digitizing hotel operations and trading manual work for automated workflows that align with their customer journey. The ability to configure layouts and fields is a must so hospitality professionals have the flexibility to adapt processes according to their needs. Thynk’s platform powered by Salesforce Lightning makes it seamless for businesses to add their own custom objects, automated processes, and reporting


Configuring custom objects and workflows with Salesforce Lightning does not happen in a vacuum. The hospitality industry relies on a diverse technology stack today to manage CRM, meetings, incentives, conferences, and events (MICE) operations, property reservations, inventory and revenue optimization. The Salesforce Lightning platform makes  third-party system integrations easier by providing a modern interface enabling streamlined workflows between the systems that hoteliers depend on every day. When data flows freely between systems, businesses can establish a single source of truth, enabling teams to make customer-centric decisions that improve the overall guest experience. 


Security is an incredibly important concern since hospitality businesses are always collecting customer data and payment information. By partnering with Salesforce Lightning, Thynk builds security into every layer of its platform. Our customers benefit from Salesforce’s latest security patches and have access to replication, backup, and disaster recovery planning. For added protection, hoteliers can also elect to purchase optional modules such as encryption. 

Regardless of where you are on the path towards digitalization, it’s important to consider the pros of upgrading technology in addition to the advantages a platform can deliver over time. Thynk, built on the foundation of Salesforce Lightning, gives you access to ready-to-use hospitality modules on day 1.

Book a meeting with a professional today to learn more about how Thynk and the power of Salesforce can benefit your business.

This article was last updated on
January 18, 2023

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